Vernon Joseph Byrd Pethard with his BSA motorbike. Born in 1885, he married Elizabeth Mary Collett Johnson in 1928 and died in 1960. He lived at Coronation Villa (3 Pitchers Hill).
With thanks to John Pethard who is Vernon's son.
See also: Pethard - A Top Ten Name in Badsey and Wickhamford in the 19th & 20th centuries.