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Tuesday 5 November 1918 – Birmingham Daily Post

Category World War I: The Home Front
Birmingham Daily Post
Transcription of article


The preserving of vegetables is a comparatively new industry in this country, which will assist in preventing waste that frequently occurs during seasons when production is much in excess of immediate requirements.

It is in the national interest that vegetables should be conserved in such a form that they will not only keep indefinitely, but be ready for instant use when required.  Cadbury’s, who have been experimenting for some time with a view of perfecting a process by which vegetables can be preserved for the use of the troops overseas, are now in a position to offer them for sale on the home market.

In order to obtain the best results by using only good quality fresh vegetables they have built a factory at Badsey near Evesham, where the vegetables are received from the farms and market gardens, cleaned, washed, prepared by machinery and then dried.  In this way a produce is obtained which conserves the full flavour of the vegetable and is made ready for instant use, the housewife being relieved of all the trouble of cleaning and preparation.

Cadbury’s are anxious to supply the public with a food equal in quality and value to their other products and hope that this new venture will supply a public want and at the same time help to conserve the food of the nation.