Suggestions for an Evesham bypass were first mooted in the late 1970s. In December 1979, an eastern route was announced. The public consultation which followed resulted in about 50 objections rather than the flood of objections which had been forecast. In The Evesham Journal of 21st February 1980, Mr G Anson of the Midland Road Construction Unit, said that the general reaction by the public had shown that the eastern route was the right choice: "We were pleased to see that we had read the mood of the town correctly."

How did the road get its name?